Mango Privé Loyalty Program India

1. Program Overview

Each brand loyalty programme operates on a shared Customer Relationship Management (“CRM”) and points backend but carries its own tier names, entry thresholds and benefit structure, as set out below.

A single member profile (based on registered mobile number) is used to track spends, tier status and points across purchases at participating Mango stores.

2. Membership Tiers

Tierwise Earn Rate

Tier-wise benefits

• Opening tier: 10% birthday discount, delivery services based on store logistics, free alteration, 30-day exchange window, 250 points on profile completion.
• Mid Tier: 15% birthday discount, free delivery, free alteration, 30-day exchange window, 250 points on profile completion, preview access to sale.
• Privé Tier: 20% birthday discount, free delivery, free alteration, 45-day exchange window, 250 points on profile completion, preview access to sale, and an annual gift of 1,000 Gift Value (“GV”).

2.1 Mango Tier Structure

3. Enrolment & Eligibility

• The Program is open to individuals aged 18 years and above who make purchases with the brand using their phone number as their primary identifier .
• Enrolment requires registration of a valid mobile number at a participating store or via the brand's digital channels.
• One membership account is permitted per phone number. The Company reserves the right to consolidate, suspend or close duplicate accounts or accounts created or used fraudulently.
• Employees of the Company and its franchise partners are eligible to enrol, subject to any separate staff-purchase policy in force.
• Completing the member profile (including name, email, date of birth, city, preferences and such other details as may be required) entitles the member to 250 points, credited once per account.

4. Earning Points

• Points are earned at the following rate

  Opening tier- 1 point per 100 INR spent

  Mid Tier- 2 points per 100 INR spent

  Top Tier- 5 points per 100 INR spent

  In redemption, 1 point= 1 Rupee across all tiers.

• Points are credited to the member's account only against purchases billed to a registered mobile number, at participating Mango stores in India.
• Points are not earned on the purchase of gift cards, on shipping/delivery charges, or on transactions that are subsequently returned, cancelled or refunded.
• Tier status is determined by a rolling annual spend (12 months), and is reviewed at defined intervals to move members up or down tiers as per the thresholds in Section 2.
• Points earned at any point during the month will expire at the end of the month on completion of 12 months from date of issue.
• Validity of 250 points issued on profile completion will be 12 months from receiving these points

5. Redemption of Points

• Points may be redeemed against future purchases at participating stores, subject to applicable minimum bill value, if any.
• Points will not accrue on a gift card purchase.
• Points have no cash value, cannot be transferred between accounts, and cannot be exchanged for cash, credit, or any product other than as permitted under the Program.
• Points expire 12 months from the date of credit. Expired points cannot be reinstated.
• Sale period redemption -

  Points will accrue only on full price merchandise.

  In case of ATV offers points will accrue on net bill value.

• Birthday Discount or product level discounting- only one can be activated on a bill at one time at the PoS - the customer can choose between the two offers based on value difference with staff assistance.
• Returns and exchanges:

  Points earned on a transaction if the customer exchanges the item will only accrue on any additional amount billed.

  Redeemed Point Restoration: If an item purchased using redeemed points is exchanged, the points redeemed are not refunded- any additional available points will be used based on the customer discretion for any differential amount to be paid on exchange.

6. Tier Movement — Upgrades & Downgrades

• Members are upgraded to the next tier automatically once their rolling annual spend crosses the relevant threshold.
• Members will be downgraded to a lower tier based on total spend and time lapsed since their last qualifying purchase, assessed on a 12-month rolling basis.
• The Company will notify members of tier changes via SMS, WhatsApp & email

7. Member Benefits — General Conditions

• Birthday discount is valid for a limited window around the member's registered date of birth (as communicated at launch) and cannot be combined with other ongoing offers unless explicitly permitted.
• Delivery assistance and free alteration benefits apply to purchases made at a store and are subject to store/serviceability limitations.
• The exchange window (30 days for Opening and mid tiers and 45 days for top tiers) runs from the date of purchase and is subject to the Company's standard exchange policy (unused condition, original tags/invoice, category exclusions).
• "Preview for sale" access, where applicable, gives selected members early access to sale merchandise ahead of general release, for a limited window communicated separately.
• An annual gift (1,000 GV for the top tiers) is issued once per membership year to members who retain top tier status on completion of 1 year of being in the top tier.

8. Program Amendments & Termination

• The Company reserves the right to modify, suspend or discontinue the program, or any tier, benefit, earn rate or redemption rule within it, at its sole discretion, with or without prior notice, subject to applicable law.
• The Company may amend these Terms from time to time. The version in force at the time of a transaction will apply to that transaction.
• The Company reserves the right to suspend or terminate a Member's account, and forfeit any accumulated points, in cases of suspected fraud, misuse, abuse of benefits, or breach of these Terms.

9. Data & Communication

• Information provided by the member at enrolment will be used to administer the Program, including tracking spends, tier status, points balance, and sending transactional and promotional communication via the digital receipt, SMS, WhatsApp, email or call, in line with the Company's privacy policy and applicable law.
• Members may opt out of promotional communication at any time, without affecting their accrued points or tier status, though transactional messages related to the Program may continue.